How to find niche on Instagram and earn money

A person opening Instagram

I started taking Instagram seriously in the month of January 2020. I didn’t have any content plan.

I started creating videos about sales and marketing techniques, using cell phone camera. Whatever knowledge I had from my previous jobs I shared it.

Like any other content creator, I struggled with question What should I upload tomorrow? I was running out of content and I stopped uploading after a month. I was just scrolling the feed posted by others.

In February, I started again with video making. This time, I was making advertisement videos for forex and crypto traders on IG. I was getting paid $10 USD for a 30 sec video. It was fun, but soon I realised that those accounts are fake and I stopped that.

Again, I stopped making videos wondering what to do next. I started documenting my business journey as well, but it was not working.

It’s month of July 2020. 6 months passed and I couldn’t find the niche. I asked myself How I can make valuable post which people can relate to? And now I am trying my hand at infographics. I just love to edit those tiny icons to create an informational post.

Here’s the lesson for you. Some people know their areas of interest. They can create content easily. But most of us don’t know ourselves. For such people, you have to invest in yourself. Become an expert in your area of interest, then only you can provide value to viewers.

Try different niches, one of them will hit off. Stick to it consistently and people will follow you. Once they follow you, you can do affiliate marketing to earn money. Just be yourself.


If you enjoyed this post, then don’t forget to like, follow, share and comment on how you are keeping your life together right now!

I’m documenting my journey on social media. Check out below!

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For repost, feel free to reach out to me chirantan.raut@yahoo.co.in

Published by Chirantan Raut

Hi there! I am a health-tech blogger, an average book reader, food and nutrition enthusiast, and sales professional. Copywriting is the think that drives me. I can make the print on 'Buy' button fade away. No matter whether you are seller, buyer, performer, affiliate marketer, Amazon seller or an astronaut, you need to advertise with persuasion to make money. Power in words and their structuring can do wonders to make your inventory empty. 'Show me your library, and I will tell you what kind of person you are' is damn true. Books give you direction to your final goal. I read atleast 3-4 books per year. I'm here only because of the books. What is the purpose of daily life without proper food and nutrition? Health is wealth. Steve Jobs said that 'What is the use to be the richest person in coffin?'. Nobody wants to spend earned money in hospital bills. I make valuable content to food habits. I'm a rockstar on Quora! I love the art of advertising. I am creating a personal brand, you can check my IG. I have 2 years of sales experience. I sold fruit syrups to retailers, fruit juice at kiosk, mobile applications and softwares to hospitals, medicines to doctors and pharmacies and, Point of Sales machine to merchants. Sales taught me customer mindset, objection handling and most important, facing rejection. I had seen bad days and good days. Those days were worth my struggle. I will share my genuine opinions on health-tech industry.

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