I started taking Instagram seriously in the month of January 2020. I didn’t have any content plan.
I started creating videos about sales and marketing techniques, using cell phone camera. Whatever knowledge I had from my previous jobs I shared it.
Like any other content creator, I struggled with question What should I upload tomorrow? I was running out of content and I stopped uploading after a month. I was just scrolling the feed posted by others.
In February, I started again with video making. This time, I was making advertisement videos for forex and crypto traders on IG. I was getting paid $10 USD for a 30 sec video. It was fun, but soon I realised that those accounts are fake and I stopped that.
Again, I stopped making videos wondering what to do next. I started documenting my business journey as well, but it was not working.
It’s month of July 2020. 6 months passed and I couldn’t find the niche. I asked myself How I can make valuable post which people can relate to? And now I am trying my hand at infographics. I just love to edit those tiny icons to create an informational post.
Here’s the lesson for you. Some people know their areas of interest. They can create content easily. But most of us don’t know ourselves. For such people, you have to invest in yourself. Become an expert in your area of interest, then only you can provide value to viewers.
Try different niches, one of them will hit off. Stick to it consistently and people will follow you. Once they follow you, you can do affiliate marketing to earn money. Just be yourself.
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