Activity tracking apps are shrinking in size

Activity tracking apps is a highly competitive market. It is estimated that heartbeat trackers, blood pressure trackers, and heart rate monitors will grow by 30% by 2023 in this $12T industry.

I personally use an app Step Set Go to track my steps while walking. After every 3 minutes, I check how much I’ve walked. They reward us points. Those points can be redeemed to purchase merchandises. Community of users, who follow each other, cheer each other for their daily achievements has created an ecosystem, which makes me open the app again and again. Pre-COVID-19, I used to walk 9.3 miles per day. That burned 700-800 calories.

This is a common scenario amongst most of the apps. But Circular’s Smart Ring is a step ahead. Unlike fitness watches, smart ring is a finger ring which tracks everything. Circular’s Smart Ring is a activity tracking wearable piece of tech that tracks many of your physical 24/7. Unlike other wellness apps and gadgets on the market, its elegant design and features provide a graphical analysis of the data.

Circular’s CEO Amaury Kosman wants to substitute bulky wearable tracking devices to lighter and comfortable ones, which can be customised. Amaury has made sure that the user can wear it at any occasion by flaunting different colours on the outer shell.

The 4 gm ring is scratch-proof, waterproof, and stores a week’s data in the in-built storage. Battery chargers in 90 minutes and can stay for 2 days.

I wonder how technology is tracking our activities, as if we are the slaves of it. I’m a health-tech enthusiast and I’ll propose my to-be girlfriend with this ring.

Feel free to get in touch with me

Published by Chirantan Raut

Hi there! I am a health-tech blogger, an average book reader, food and nutrition enthusiast, and sales professional. Copywriting is the think that drives me. I can make the print on 'Buy' button fade away. No matter whether you are seller, buyer, performer, affiliate marketer, Amazon seller or an astronaut, you need to advertise with persuasion to make money. Power in words and their structuring can do wonders to make your inventory empty. 'Show me your library, and I will tell you what kind of person you are' is damn true. Books give you direction to your final goal. I read atleast 3-4 books per year. I'm here only because of the books. What is the purpose of daily life without proper food and nutrition? Health is wealth. Steve Jobs said that 'What is the use to be the richest person in coffin?'. Nobody wants to spend earned money in hospital bills. I make valuable content to food habits. I'm a rockstar on Quora! I love the art of advertising. I am creating a personal brand, you can check my IG. I have 2 years of sales experience. I sold fruit syrups to retailers, fruit juice at kiosk, mobile applications and softwares to hospitals, medicines to doctors and pharmacies and, Point of Sales machine to merchants. Sales taught me customer mindset, objection handling and most important, facing rejection. I had seen bad days and good days. Those days were worth my struggle. I will share my genuine opinions on health-tech industry.

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