How gym can improve user experience

You can run a marathon at home

13th June, 2020

The customisations offered by gyms and health-tech companies to the customers is going to leave a long-lasting impression on their minds. Companies are focusing on brand recognition as their competitive advantage.

Coronavirus pandemic has disrupted the brick and mortar format of traditional gyms. Virtual assistants and community building are the core focus of gyms. Community building creates an atmosphere of teamwork, especially for those people who love to work out with friends. Community events like marathon and triathlon are forbidden, hence participants can submit their respective time digitally. Imagine a treadmill which submits the time and distance covered, to the marathon conducting authority, by generating unique user ID. fitness industry players are competing to become the market leader at virtual events.

How to make it possible?

data captured by the fitness apps can be used to identify the target market and segmentation; gender, height, weight, workout activity, state, city, and likewise. In 2015 under armour acquired My Fitness Pal to obtain the largest user base of My Fitness Pal of 140 million. Enabling users to comment on each others activities, following other users, chat rooms, and VR experience, are the best ways to create a sense of community. Understanding the customer sentiment by reading the comments can help to improve the user experience.

How to promote apps?

90% on social media and 10% on magazines. All you need is a general fitness influencer from your targeted area. Hire a social media manager and a blogger.

I am highly active on Twitter and Instagram and this article is based on those trends which are visible to me daily.

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Published by Chirantan Raut

Hi there! I am a health-tech blogger, an average book reader, food and nutrition enthusiast, and sales professional. Copywriting is the think that drives me. I can make the print on 'Buy' button fade away. No matter whether you are seller, buyer, performer, affiliate marketer, Amazon seller or an astronaut, you need to advertise with persuasion to make money. Power in words and their structuring can do wonders to make your inventory empty. 'Show me your library, and I will tell you what kind of person you are' is damn true. Books give you direction to your final goal. I read atleast 3-4 books per year. I'm here only because of the books. What is the purpose of daily life without proper food and nutrition? Health is wealth. Steve Jobs said that 'What is the use to be the richest person in coffin?'. Nobody wants to spend earned money in hospital bills. I make valuable content to food habits. I'm a rockstar on Quora! I love the art of advertising. I am creating a personal brand, you can check my IG. I have 2 years of sales experience. I sold fruit syrups to retailers, fruit juice at kiosk, mobile applications and softwares to hospitals, medicines to doctors and pharmacies and, Point of Sales machine to merchants. Sales taught me customer mindset, objection handling and most important, facing rejection. I had seen bad days and good days. Those days were worth my struggle. I will share my genuine opinions on health-tech industry.

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