You can run a marathon at home
13th June, 2020
The customisations offered by gyms and health-tech companies to the customers is going to leave a long-lasting impression on their minds. Companies are focusing on brand recognition as their competitive advantage.
Coronavirus pandemic has disrupted the brick and mortar format of traditional gyms. Virtual assistants and community building are the core focus of gyms. Community building creates an atmosphere of teamwork, especially for those people who love to work out with friends. Community events like marathon and triathlon are forbidden, hence participants can submit their respective time digitally. Imagine a treadmill which submits the time and distance covered, to the marathon conducting authority, by generating unique user ID. fitness industry players are competing to become the market leader at virtual events.
How to make it possible?
data captured by the fitness apps can be used to identify the target market and segmentation; gender, height, weight, workout activity, state, city, and likewise. In 2015 under armour acquired My Fitness Pal to obtain the largest user base of My Fitness Pal of 140 million. Enabling users to comment on each others activities, following other users, chat rooms, and VR experience, are the best ways to create a sense of community. Understanding the customer sentiment by reading the comments can help to improve the user experience.
How to promote apps?
90% on social media and 10% on magazines. All you need is a general fitness influencer from your targeted area. Hire a social media manager and a blogger.
I am highly active on Twitter and Instagram and this article is based on those trends which are visible to me daily.
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