What is Compound Effect?

“When you’re creating an environment to support your goals, remember that you get in life what you tolerate. Put another way, you will get in life what you accept and expect you are worthy of.”

Darren Hardy, author of best-seller Compound Effect

Sow a seed and water it today. You won’t be able see the plant above the soil surface. Water tomorrow, day-after-tomorrow, and for a whole week. Then you start to getting results. On the first day, you didn’t get the result. Same thing for second day as well. You did the WORK but results were not visible, however the changes were happening within the soil. Once the plant grows fully, it will give 1000s fruits monthly. It will take 2 years for that.

This is the compound effect. People overestimate what they can do in a week and underestimate what they can do in a year. Let me give you my personal life example.

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In summers, we get a lot of fruits from a tree in our backyard. We give free to our neighbours and yet a lot of them get wasted, because nobody was available to consume them. In March 2020, I decided to sell them across street. See the above photo. I took a stand, a wooden surface, made a poster and went out.

I was selling decently in first couple of days. I love to sell. I was making ₹400-₹500/day. Making huge money was not my objective. To sell fruits because someone would consume them, rather than them getting rotten was the goal.

On 3rd day, a person came to me and asked, “We have tree which has many fruits. Do you want to sell our fruits?”. On 4th day another person asked me the same. Unfortunately I declined the offers as I am into different profession. But the bottom-line is I got 2 more opportunities only because these 2 guys saw me for 2 days. They knew I was putting the efforts, and then approached me. I could’ve earned ₹700/day i.e 40% more than the first 2 days.

You see, if you are consistently working on something then you will get no result in the first phase,but after a long time you will get compounded result. I’m a huge fan of Gary Vaynerchuk. Gary says that showing up to work daily is important than the speed of doing it. You are in a marathon, not a sprint. Below is the photo from April 2019, where I sold those same fruits on beach.

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Published by Chirantan Raut

Hi there! I am a health-tech blogger, an average book reader, food and nutrition enthusiast, and sales professional. Copywriting is the think that drives me. I can make the print on 'Buy' button fade away. No matter whether you are seller, buyer, performer, affiliate marketer, Amazon seller or an astronaut, you need to advertise with persuasion to make money. Power in words and their structuring can do wonders to make your inventory empty. 'Show me your library, and I will tell you what kind of person you are' is damn true. Books give you direction to your final goal. I read atleast 3-4 books per year. I'm here only because of the books. What is the purpose of daily life without proper food and nutrition? Health is wealth. Steve Jobs said that 'What is the use to be the richest person in coffin?'. Nobody wants to spend earned money in hospital bills. I make valuable content to food habits. I'm a rockstar on Quora! I love the art of advertising. I am creating a personal brand, you can check my IG. I have 2 years of sales experience. I sold fruit syrups to retailers, fruit juice at kiosk, mobile applications and softwares to hospitals, medicines to doctors and pharmacies and, Point of Sales machine to merchants. Sales taught me customer mindset, objection handling and most important, facing rejection. I had seen bad days and good days. Those days were worth my struggle. I will share my genuine opinions on health-tech industry.

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