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Brand V/S Availability; who is overpowering the other during the COVID-19 pandemic?

Product and services are struggling to come up with unique selling points due to hyper-competition. It means that, availability in retail shelves and strong marketing supply chain are critical to drive sales volume. It is also true for the essential commodities in retail industry, as the consumers ran towards to buy during the pandemic. DueContinue reading “Brand V/S Availability; who is overpowering the other during the COVID-19 pandemic?”

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